Introduction
Interview blog posts have become increasingly popular in the world of content marketing. They offer a unique and in-depth perspective on a variety of topics, enabling readers to gain valuable insights from industry experts and thought leaders. A well-executed interview blog post can help drive traffic, boost engagement, and establish your brand as a go-to source for valuable information. In this article, we’ll explore 10 inspiring interview blog post examples that you can use as inspiration for your own content strategy.
1. Buffer’s Expert Interview Series
Buffer, a social media management platform, regularly hosts expert interviews on their blog. They invite industry leaders to share their insights on various topics, such as content marketing, social media advertising, and entrepreneurship. By featuring reputable experts in their niche, Buffer is able to drive traffic and engagement, while also positioning themselves as an authority in the social media space.
Example: [Expert Interview: How Brian Dean Grew Backlinko Into a Top SEO Blog]
2. Foundr’s Podcast Interviews Turned Blog Posts
Foundr, a digital magazine for entrepreneurs, has a popular podcast where they interview successful entrepreneurs and business leaders. They then turn these podcast interviews into engaging blog posts, allowing readers to consume the content in their preferred format. This approach helps them maximize the value of their content, increase traffic, and improve user engagement.
Example: [How Dollar Shave Club’s Founder Built a $1 Billion Company That Changed the Industry]
3. HubSpot’s “Day in the Life” Series
HubSpot, an inbound marketing and sales software company, has a “Day in the Life” interview blog post series that offers a behind-the-scenes look at various marketing roles. They interview professionals in different positions, such as product marketing managers and content strategists, to give readers a better understanding of the various roles and responsibilities within the industry.
Example: [A Day in the Life of a Product Marketing Manager]
4. Shopify’s Merchant Success Stories
Shopify, a leading e-commerce platform, features interviews with successful merchants on their blog. These success stories provide valuable insights and inspiration for other entrepreneurs looking to build a thriving online business. By showcasing real-life examples of success, Shopify helps increase engagement and drive traffic to their platform.
Example: [How One Entrepreneur Created an Organic Skincare Line Out of Her Kitchen]
5. Moz’s Whiteboard Friday Video Interviews
Moz, an SEO software company, hosts a weekly video series called “Whiteboard Friday” where they interview industry experts on various SEO topics. These video interviews are then turned into blog posts, complete with transcripts and key takeaways, making it easy for readers to consume the content in their preferred format.
Example: [Link Building Strategies with Rand Fishkin]
6. Ahrefs’ “Life of a Blogger” Series
Ahrefs, an SEO tool provider, has a blog post series called “Life of a Blogger” where they interview successful bloggers from different industries. The interviews discuss the challenges, successes, and lessons learned by these bloggers, providing valuable insights for readers looking to build a successful blog.
Example: [Life of a Blogger: How Tim Soulo from Ahrefs Built a High-Traffic Blog]
7. Neil Patel’s Guest Interview Posts
Neil Patel, a well-known digital marketing expert, often features guest interviews on his blog. These interviews cover a wide range of topics, such as growth hacking, social media marketing, and entrepreneurship. By regularly hosting guest interviews, Neil Patel’s blog provides fresh and valuable content for his readers, driving traffic and engagement.
Example: [Growth Hacking Interview Series #33: Sujan Patel]
8. Social Media Examiner’s “How They Did It” Series
Social Media Examiner, an online resource for social media marketers, features a “How They Did It” interview blog post series where they showcase successful social media campaigns. These interviews provide readers with valuable insights and strategies they can apply to their own social media marketing efforts.
Example: [How a Small Business Used Facebook to Reach 2 Million People]
9. Content Marketing Institute’s “This Old Marketing” Podcast Interviews
Content Marketing Institute, a leading content marketing resource, has a podcast called “This Old Marketing” where they interview industry leaders and discuss the latest trends in content marketing. They then turn these podcast interviews into engaging blog posts, allowing readers to consume the content in their preferred format.
Example: [Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’]
10. Search Engine Journal’s “Ask the Expert” Series
Search Engine Journal, an online publication for SEO professionals, hosts an “Ask the Expert” interview series on their blog. They invite experts from various fields, such as SEO, PPC, and content marketing, to answer questions submitted by their readers. This approach not only provides valuable insights for their audience but also helps drive traffic and engagement.
Example: [Ask the Expert: How to Boost Your Organic Traffic with Content Marketing]
Conclusion
These 10 inspiring interview blog post examples demonstrate the power of featuring industry experts, thought leaders, and real-life success stories on your blog. By conducting engaging and informative interviews, you can drive traffic, boost engagement, and position your brand as a go-to source for valuable information. Use these examples as inspiration to create your own interview blog posts and reap the benefits of this powerful content marketing strategy.